Introduction
This diploma program is designed to provide students with comprehensive training in communication skills, media presence, personality development and modeling for both traditional and digital media environments. It aims to equip learners with the confidence, technical knowledge and professional competencies required to succeed in media-related industries, especially in performance, broadcasting and public representation roles.
The rapid evolution of media platforms has heightened the demand for individuals who possess strong communication abilities and presentational charisma. Recognizing this industry need, the Department of Sinhala and Mass Communication has developed a focused diploma to nurture and empower emerging media personalities by combining communication theory, modeling techniques and real-world application.
Diploma Holder Profile
- Knowledge / Understanding
Understanding of communication theories, media dynamics and presentation strategies within different cultural and media contexts.
- Skills / Practice
Practical expertise in voice modulation, public speaking, on-camera presence, runway modeling and creative performance techniques.
- Personal / Social Responsibilities
Ability to function professionally in teams, respect diversity, and demonstrate leadership and responsibility in media-related settings.
- Inquiry / Creativity
Capacity to critically analyze media content, innovate personal brand strategies and apply creative approaches in media representation.
- Ethical / Professional Ethics
Mastery of stylistic and expressive techniques relevant to visual, vocal and behavioral modeling in various media environments..
- Creativity / Communication Skills
Graduates will be equipped with excellent verbal, written and visual communication skills. They will be capable of articulating ideas clearly, pitching creative concepts effectively and adapting messages for different audiences and platforms with confidence and flair.
Program Learning Outcomes (PLOs)
Upon successful completion of this diploma, learners will be able to:
- Demonstrate effective communication strategies in media and public settings.
- Display on-screen and stage presence with confidence and professionalism.
- Apply fundamental modeling techniques and industry-standard practices.
- Analyze and respond appropriately to diverse audience and media demands.
- Create personal branding strategies suitable for modern media platforms.
- Uphold ethical standards in personal and professional communication.
- Collaborate effectively in media teams and public engagements.
- Use digital media tools to enhance visibility and communication efficiency.
Entry Requirements
The following qualifications are required to study this course:
- Successful completion of the General Certificate of Education Advanced Level (A/L) examination or possession of an equivalent qualification,
or
- Completion of at least twelve years of school education and passing a proficiency examination, having completed a foundational course equivalent to Level 2 of the Sri Lanka Qualifications Framework.
or
- Completion of a knowledge-based bridging program equivalent to a minimum of 30 academic credits, as determined by the relevant higher education institution’s academic authority, or recognized work experience or completion of a Level 2 qualification under the National Vocational Qualifications Framework(NVQF).
or
- Engagement in writing or other creative work for a period of not less than three years, or at least two years of employment in a media institution.
Course Structure
| Code | Module Title | Lecture hours | Notional hours | Credits | |
| 01 | DCM 111.2 | Fundamentals of Communication | 30 | 100 | 02 |
| 02 | DCM 112.2 | Voice and Speech Training | 30 | 100 | 02 |
| 03 | DCM 113.2 | Nonverbal Communication and Body Language | 30 | 100 | 02 |
| 04 | DCM 114.2 | On-Camera Presentation Skills | 30 | 100 | 02 |
| 05 | DCM 115.2 | Interviewing and Media Interactions | 30 | 100 | 02 |
| 06 | DCM 116.2 | Modelling Techniques and Runway Skills | 30 | 100 | 02 |
| 07 | DCM 117.3 | Research Methodology | 45 | 150 | 03 |
| 08 | DCM 121.2 | Social Media for Media Personalities | 30 | 100 | 02 |
| 09 | DCM 122.2 | Fashion and Styling for Media Professionals | 30 | 100 | 02 |
| 10 | DCM 123.2 | Personal Branding and Media Image Building | 30 | 100 | 02 |
| 11 | DCM 124.2 | Stage Performance and Movement | 30 | 100 | 02 |
| 12 | DCM 123.2 | Media Ethics and Professional Practice | 30 | 100 | 02 |
| 13 | DCM 126.2 | Crisis Communication and Public Image Management | 30 | 100 | 02 |
| 14 | DCM 127.3 | Extended Thesis | 45 | 105 | 03 |
| 360 | 1500 | 30 |
Course Duration & Fees
A one-year course consisting of two semesters.
Course fees – 85 000/=