CERTIFICATE IN TOURISM

Upon successful completion of the course, the students will be able to

1. Identify the characteristics of a quality tourist guide and deliver services more effectivdly while promoting tourism in Sri lanka.
2. Explain tangible and intangible cultural elements.
3. Explain historical and archaeological values using literal and non- literal sources.
4. Demonstrate knowledge on geographical variations, beaches, oceans, wildlife, vegetation etc.
5. Develop cultural tourism, rural tourism, food tourism, agro tourism, and eco-tourism and contribute to national income.

Culture is the identity of a country. Although tourism has been taking place for various purposes, most people visit countries to see the diversity of cultures in the world. At present, Sri Lankan culture has been one of the fundamental elements that governs the promotion of tourism in the country. According to the ‘Survey of Departing Tourists from Sri Lanka’ (2017) culture is the third reason for the visiting of tourists in Sri Lanka. To watch historical monuments and sites have taken the fourth place. Unfortunately, Easter Sunday Attacks that took place in Sri Lanka on 21 Sunday 2019. And also, present Corona pandemic situation also has become a major causative factor a massive decline in the tourism industry.

Hence, promoting tourism industry has become a challenge for the country. Anthropology has the potentiality to overcome this challenge through providing appropriate suggestions based on tangible and intangible cultural heritage. The overall objective of this programme is to explore the knowledge about Sri Lankan’s cultural heritage for promoting cultural tourism and eco- tourism by producing quality tourist guides and provide sustainable solutions to the present economic crisis in SriLanka. Enhance the cultural knowledge of guides is a proper way to increase the quality of tourism industry in Sri Lanka. Tourist industry also popularizes our national identity around the world. Further, job market can be enhanced while addressing the unemployment issue.